The purpose of this video was to convey the Wild Oats proposition to Walmart Year Beginning Meeting (YBM) attendees (Walmart executives and store representatives). The video needed to talk about the history of the brand, but more importantly our mission and pillars: affordability, accessibility and authenticity. The ultimate goal was to inform and educate, as well as share the natural link between the Wild Oats brand and Walmart, aligning the Wild Oats pillars with Walmart’s Save Money Live Better tagline.
The dawning of a new day for Walmart and Walmart shoppers. The journey begins, taking the viewer from the fields and harvest to Walmart shoppers’ homes, outlining affordability, accessibility, and authenticity. Establish Wild Oats core values from the beginning, fast forward to now – leading the democratization of Natural and Organics. The video will show real natural and organic imagery and products with real customers to highlight emotion, warmth and authenticity, showing how now Natural and Organic food are finally available to everyone. Finally, Wild Oats and Walmart delivers a solution to real families with emotional payoff. The spot ends with reinforcement of how the three pillars work with Walmart’s Save Money Live Better